Intel Corporation, Present 

Lead Generation & Relationship Marketing Strategist, Platform Operations

• Work with Sales Executives to align marketing activities to ensure tactics are aligning with corporate initiatives (i.e. Account-based Marketing, Lead Gen, Demand Gen).
• Engage with sales teams to ensure alignment is effective on the street to ensure SLAs are in place, “return to marketing” processes are functioning properly, and lead quality is optimal.
• Govern platform operations and develop necessary privacy and governance policies to ensure adherence to regional and global privacy regulations (e.g. GDPR) to protect both the customer and corporation.
• Drive Customer Experience and Engagement lead generation through marketing automation and sales platforms by implementing and supporting the regional lead generation campaigns with omni-channel strategies to increase ROI on spend and decrease CPL.
• Design and lead reporting structure to properly track campaign performance and analytics for optimization.
• Support the Customer Experience and Engagement lead generation vision by implementing and supporting the global lead generation campaign frameworks and program pilots.
• Launch, track, and manage lead gen programs, and provide marketing manager training on frameworks and tools to support omni-channel (email, SEO/SEM, content syndication, etc.) lead generation and marketing automation best practices in areas such as audience segmentation & scoring (buyer’s journey), industry-specific messaging, content asset creation and selection, progressive profile building, and lead scoring and delivery to sales.  

Stone Cobra, 2012-2015

Vice President of Marketing

• Drove development and implemented 2012 marketing programs for Enterprise and Partner Sales marketing strategies.

• Led lead scoring and tracking exercise for utilization in Salesforce so teams were in alignment with where each lead is in the sales cycle and is clear on responsibilities and next steps.

• Led lead tracking activities for clear and concise marketing program measurement. Provided monthly reports on lead pipeline and success of each program.

• Drove sales and marketing alignment initiatives.

• Led messaging exercise to identify key target and vertical markets.

• Drove lead generation activities and campaigns to fill the sales pipeline including Webinars and channel and direct campaigns.

• Led a variety of internal and external communications projects.

• Managed media and analyst relations efforts.

• Drove industry research initiatives with Tier 1 analysts.

Meridian Systems, 2007-2012 

Senior Marketing Manager

• Drove redevelopment of Enterprise and Channel Sales Tools including strategic direction, redesign and reorganization of Partner specific Website, Partner recruiting materials as well as Partner customer value chain toolkits.

• Led messaging exercise to identify key target and vertical markets and utilized findings to put together cohesive marketing, product marketing and sales campaigns.

• Managed Internationalization strategy for the Middle East and Australia.

• Drove lead generation activities and campaigns to fill the sales pipeline. Designed and developed sales campaigns including guerilla, telemarketing and traditional.

• Managed and executed User Conference Keynotes sessions, preproduction, content development, onsite management, for the General Session program.

• Drove redevelopment and content development for new Website home page and created content for new industry strategy for marketing to key verticals.

• Led a variety of internal and external communications projects.

• Managed media relations efforts and coordinated interviews.

• Managed Social Media initiative.

• Managed analyst relations efforts including annual analyst tours.

• Drove industry research initiatives.

• Assisted with new business development (RFPs, RFQs, etc.) and implemented new internal response process.

Southfork Management Company, 2006- 2007

Manager, Marketing Communications

• Created strategic marketing plans (B2B and B2C), developed schedules and implementation plans, outlined measurable goals and executed/delegated tasks. Plans included detail results reporting.

• Created and managed marketing and lead generation tracking and reporting including ROI analyses.

• Led business development materials/presentation preparation including interactive Flash demo and Broker/Dealer educational materials.

• Led a variety of internal and external communications projects, including writing and designing of newsletters, advertising, collateral materials, direct mail, and Web sites.

• Defined and managed special events, including trade shows and other promotional events that involve business partners and the media.

• Created sales tools and incentives that spotlighted consultative selling tactics and prepared detailed reports on lead tracking and conversion rate.

• Wrote press releases and other press materials. Managed media relations efforts and coordinated interviews.

Eyefinity, 2006- 2006

eChannel, Marketing Manager

• Worked with strategic partners to develop marketing strategies.

• Developed e-Channel and Partner specific campaigns.

• Drove messaging and design for online campaigns.

• Worked with design and web development team to deliver consice graphics for e-channel.

• Worked to deliver analytics and ROI on strategic campaigns.



Anderson Solone Inc., 2002-2005

Director of PR/Senior Lead Account Executive

• Created and drove marketing communications programs, strategies and campaigns. Drove strategic planning and evaluation for key accounts and managed client relationships, internal marketing teams and projects that included messaging, branding, public/media relations, and marketing campaigns that included online, new media, events, collateral suites.

• Drove ROI analysis of marketing activities.                                           

• Assisted with new business development (RFPs, RFQs, RFIs, SOQs, etc.), client diversification and introduction/promotion to the local community through philanthropic events, appropriate associations and media relations.

• Created and drove an award winning public and media relations plan and launch for ASI locally.

Agilent Technologies, Folsom, 2001-2001

Media Relations Manager

• Developed and drove media relations activities including product launches/press release development/pitching, project management, agency relationship management, strategic planning and evaluation.

• Created/delivered product pitches, articles for pertinent trade publications, Website press kit, media database, and associated success tracking and evaluation.

• Worked directly with R&D, engineers and product/service visionaries to develop product roadmaps and market strategies.

• Worked directly with internal and external analyst groups and led qualitative/quantitative research.

• Assisted in introduction of new division into Agilent Corporate, and Agilent as a leader in new market.

Z-World, Davis, 1999-2001

Marketing Communications Manager

• Created and drove public/media relations plan through press releases, product pitches, and company branding through editorial in focused trade publications and media relationships.

• Developed system to evaluate success (ROI) of marketing activities.

• Managed tradeshow press coordination: press meetings, press conferences, and product spotlights.

• Drove Web content and marketing messages (new product, upgrades, etc.).